Vertis Appointed to Lead Revamp of Esplanade – Theatres on the Bay’s Digital Platforms.

FROM THE PRESS

Vertis, a Singapore-based digital agency specialising in transformative digital experiences for mission-led brands, has been appointed to lead the revamp of Esplanade – Theatres on the Bay’s digital platforms, following a highly competitive tender.

The public tender attracted eight proposals from both regional and international heavyweights across the consulting and creative industries. Vertis’ appointment reflects its growing reputation for delivering enterprise-grade digital solutions with speed, precision and creative depth.

A strategically aligned appointment for Esplanade’s digital future

The project was awarded to Vertis not just on creative merit, but for its alignment with Esplanade’s broader digital roadmap — with a focus on building a connected ecosystem that enables sharper audience insights, stronger engagement, and long-term scalability.

Elevating digital for the arts

The project will see Vertis overhaul both Esplanade.com and its companion digital arts publication Esplanade Offstage, building a cohesive, data-driven ecosystem.

“This is more than just a digital facelift — it’s about crafting a future-ready platform that reflects the soul of Esplanade while making the arts more accessible to all,” Birendra Balakrishnan, Co-founder, Vertis. “It’s an immense privilege to contribute to the next chapter of one of Singapore’s most iconic cultural institutions.”

“Vertis demonstrated clear understanding of Esplanade’s vision as a performing arts centre for everyone and our strategic ambitions of building a connected digital ecosystem that enables more data-informed decision-making, sharper targeting, deeper engagement and stronger outcomes. We look forward to a strong partnership with Vertis to better reach and serve our diverse communities through their thoughtful solutions for our digital revamp,” said Lee Kit Pui, Marketing Director, The Esplanade Co Ltd.

Winning

Vertis’ winning proposal combined strategic rigour with creative clarity, offering four distinct design directions — from editorial-led experiences to immersive, emotion-driven narratives — all underpinned by accessibility, flexibility and deep audience insight.

An important milestone for a rising challenger

As a relatively young agency, Vertis’ appointment marks a milestone in its growth trajectory and highlights the agency’s ability to compete and win against more established names in the field. With a growing track record of complex digital builds for government, education, and cultural institutions, the win reflects Vertis’ position as a serious contender in the enterprise digital space.