As part of its continued growth and market expansion, Vertis has appointed industry veteran Paul Hourihane as Chief Strategy and Content Officer.
Paul brings over 30 years’ experience in senior management roles with multinational agencies including Ogilvy Red Consulting, Ogilvy One Worldwide and Wunderman Asia. His deep knowledge of Customer Experience (CX) and data driven marketing, especially in the digital martech realm, is a perfect fit for Vertis.
I am looking forward to helping drive strategic growth for Vertis, an agency that is on the cutting edge of digital innovation,” he said. “I’m also excited about creating strategies that enable our clients to build closer relationships with their customers for improved customer satisfaction and increased business success.”
According to Birendra, Paul not only brings years of hands-on experience but also strong awareness of digital technology across platforms such as Adobe, Salesforce, Oracle, IBM, AB Tasty, and Optimizely. “Paul’s understanding of how to deliver outstanding customer experiences is very much in line with our ethos of going above and beyond expectations in the digital arena. Investing in the best talent in the industry has been central to Vertis's success from the very beginning, and we continue this fundamental belief with the addition of Paul to the Vertis team.”
Paul, who has been resident in Singapore since 1995, is not only a strategic professional but has also contributed to the region’s digital community, serving on a variety of company and industry boards and advising the Singapore government on data privacy legislation.