Leveraging Sitecore and Adobe Analytics for ESG to Enhance Digital Experience

Leveraging Sitecore and Adobe Analytics for ESG to Enhance Digital Experience.

Client

Enterprise Singapore

Year

2024

Scope

Digital Experience Platforms | Systems Integration & Engineering | Cloud & Infrastructure | CX Strategy & Performance

Enterprise Singapore (ESG), a government agency, needed to modernise its digital platform to better serve a diverse stakeholder base. Their legacy Sitecore CMS suffered from performance issues, manual processes, and limited analytics. Vertis optimised ESG’s Sitecore XM environment, integrated Adobe Analytics, and deployed on secure Government Cloud infrastructure. The result was a scalable, cost-efficient platform with improved content workflows and actionable insights for user engagement.

The Vertis Approach

Vertis enhanced ESG’s Sitecore CMS with bug fixes, content optimisation, and new page creation. Adobe Analytics was integrated to provide real-time insights into user journeys, enabling data-driven content strategies. Government Cloud infrastructure ensured security, scalability, and compliance. Vertis also reduced costs by removing underutilised features, streamlining infrastructure, and improving CMS workflows. Approval complexities and restricted server access were managed through alignment with government protocols and strengthened documentation.

“Vertis Digital consistently exceeded our expectations… an invaluable partner.”

— Jimmy Yeo, Digital, Data, and IT Strategy Officer,
Enterprise Singapore