---
title: Streamlining NFC's Lead Management & Marketing Workflows with HubSpot​
description: NTUC First Campus partners with Vertis for a MarTech transformation, enhancing enrolment processes, customer engagement, and digital presence.
image: https://vertis.digital/hubfs/NFC%20Graphic%20HQ.png
---

## Streamlining NFC's Lead Management & Marketing Workflows with HubSpot​.

![Vertis-NTUC-First-Campus-Hubspot-Streamline-Martech](https://vertis.digital/hubfs/NFC%20Graphic%20HQ.png)

##### Client

NTUC First Campus

##### Year

2024

##### Scope

 Martech/CRM | Digital Experience Platforms | Systems Integration & Engineering | Consulting & Strategy

NTUC First Campus (NFC), managing over 170 preschools including My First Skool (MFS) and Little Skool House, needed to transform its Martech ecosystem to improve lead management, parent engagement, and brand experience. With Vertis, NFC overhauled its middleware, integrated HubSpot CRM, and refreshed the MFS brand and website. The result was a modernised, scalable Martech ecosystem that streamlined enrolments, improved responsiveness, and elevated the digital experience for parents.

Read the Full Case Study Now ![Arrow Icon](https://vertis.digital/hubfs/raw_assets/public/Vertis/images/icon-trailing-swap.svg)

[Download](https://vertis.digital/hubfs/Vertis%20Case%20Studies/NTUC%20First%20Campus%20Case%20Study.pdf)

×

![NFC Photo](https://vertis.digital/hubfs/NFC%20Photo.svg)

### The Vertis Approach

 Vertis replaced outdated middleware with a .NET-based solution, enabling real-time integration between HubSpot CRM, enrolment systems (SkoolNet2), and marketing tools. Automated lead scoring and nurturing improved responsiveness, while a new self-checkout feature allowed parents to reserve seats instantly. The refreshed My First Skool website delivered a mobile-first, user-friendly enrolment journey, aligned with a revitalised brand identity. Workshops, documentation protocols, and phased rollouts ensured smooth adoption across NFC’s large preschool network. 

![banner1](https://vertis.digital/hubfs/banner1.jpeg)

## “With HubSpot, we were able to completely transform our lead management process. ” — Eleanor Tan, Chief Customer Officer, NTUC First Campus

## Explore other works

![Vertis Whitepaper: Elevating Digital Customer Experience](https://vertis.digital/hubfs/Vertis%20whitepaper-Elevating%20Digital%20Customer%20Experience%20Thumbnail.png)

##### [Elevating Digital Customer Experience in an Ever-Changing Landscape](https://vertis.digital/projects/elevating-digital-customer-experience)

Customer expectations in APAC are evolving faster than most organisations can adapt. Businesses are ...

Whitepaper 

[View more](https://vertis.digital/projects/elevating-digital-customer-experience)

![Vertis-StorHub-Marketing-Automation-Transformation-Hubspot](https://vertis.digital/hubfs/StorHub%20Graphic.svg)

##### [StorHub’s Marketing Automation Transformation](https://vertis.digital/projects/storhub)

StorHub, a leading self-storage provider across Asia-Pacific, is embarking on a marketing automation...

Martech/CRM Digital Experience Platforms Systems Integration & Engineering 

[View more](https://vertis.digital/projects/storhub)

![Vertis-Energy-Market-Company-Sitecore-Immersive-Digital-Experience](https://vertis.digital/hubfs/EMC%20Graphic%20HQ.svg)

##### [Vertis Elevates EMC Online with an Immersive Digital Experience](https://vertis.digital/projects/energy-market-company)

Energy Market Company (EMC) needed a modernised platform to handle real-time market data and extensi...

Security & Compliance Digital Experience Platforms Experience Design Systems Integration & Engineering Cloud & Infrastructure 

[View more](https://vertis.digital/projects/energy-market-company)

![Vertis Whitepaper: Elevating Digital Customer Experience](https://vertis.digital/hubfs/Vertis%20whitepaper-Elevating%20Digital%20Customer%20Experience%20Thumbnail.png)

##### [Elevating Digital Customer Experience in an Ever-Changing Landscape](https://vertis.digital/projects/elevating-digital-customer-experience)

Customer expectations in APAC are evolving faster than most organisations can adapt. Businesses are ...

Whitepaper 

[View more](https://vertis.digital/projects/elevating-digital-customer-experience)

![Vertis-StorHub-Marketing-Automation-Transformation-Hubspot](https://vertis.digital/hubfs/StorHub%20Graphic.svg)

##### [StorHub’s Marketing Automation Transformation](https://vertis.digital/projects/storhub)

StorHub, a leading self-storage provider across Asia-Pacific, is embarking on a marketing automation...

Martech/CRM Digital Experience Platforms Systems Integration & Engineering 

[View more](https://vertis.digital/projects/storhub)

![Vertis-Energy-Market-Company-Sitecore-Immersive-Digital-Experience](https://vertis.digital/hubfs/EMC%20Graphic%20HQ.svg)

##### [Vertis Elevates EMC Online with an Immersive Digital Experience](https://vertis.digital/projects/energy-market-company)

Energy Market Company (EMC) needed a modernised platform to handle real-time market data and extensi...

Security & Compliance Digital Experience Platforms Experience Design Systems Integration & Engineering Cloud & Infrastructure 

[View more](https://vertis.digital/projects/energy-market-company)

###### CONTACT

## This is the part where you get in touch and we make wonderful things happen.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Vertis Digital",
    "url" : "https://vertis.digital/projects/author/vertis"
  },
  "dateModified" : "2025-09-05T01:34:45.475Z",
  "datePublished" : "2025-08-21T04:07:43.000Z",
  "headline" : "Streamlining NFC's Lead Management & Marketing Workflows with HubSpot​",
  "image" : [ "https://vertis.digital/hubfs/NFC%20Graphic%20HQ.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://vertis.digital/projects/ntuc-first-campus",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://vertis.digital/hubfs/vertis_tagline_logo_full_colour.png"
    }
  }
}
```