StorHub’s Marketing Automation Transformation

StorHub’s Marketing Automation Transformation.

Client

StorHub

Year

2025

Scope

Martech/CRM | Digital Experience Platforms | Systems Integration & Engineering

StorHub, a leading self-storage provider across Asia-Pacific, is embarking on a marketing automation transformation to unify customer journeys and increase conversion. With high traffic but low conversion rates, fragmented data across Zendesk, Storeganise, and SugarCRM, and manual follow-ups, StorHub is implementing HubSpot as its core marketing platform. This future-ready stack will enable targeted, automated, multi-channel engagement to drive stronger customer relationships and operational efficiency.

The Vertis Approach

The transformation introduces HubSpot Marketing Hub, Operations Hub, and Content Hub as the central stack, integrated with Zendesk, Storeganise, and SugarCRM. Vertis will configure event-driven workflows across email, SMS, WhatsApp, and LINE to address lead nurturing, booking recovery, and re-engagement. Custom dashboards will track attribution and ROI, while sentiment-based rules will suppress campaigns for dissatisfied customers. Designed as modular, localisable workflows, the system is built to scale into Japan, Malaysia, and other markets.