Why Most Loyalty Programmes Fail—and How to Fix Them

What you'll walk away with:

1. A proven framework: Eight components that turn loyalty into a measurable growth engine

2. Data-backed insights: Research from Qualtrics, Braze, and Talon.One on what actually drives retention

3. Business case tools: How to design for the right customer and prove ROI to stakeholders

4. Real-world application: How this plays out differently for B2C and B2B — from luxury retail to influencer-led A&D programmes