Aditya Birla Capital (ABCL) sought to modernise its digital presence and support its goal of nearly doubling its customer base. Its legacy on-premise systems limited performance, agility, and customer engagement. Vertis implemented Sitecore Managed Cloud and Headless Delivery, enabling scalable infrastructure, zero-downtime deployments, and personalised customer journeys. The project evolved into a full digital transformation, unifying 22 financial products into the ABCD platform and reshaping ABCL’s digital brand