The Vertis Approach

Vertis executed a phased rollout strategy, with dedicated staging environments, QA/UAT cycles, and stakeholder engagement across all business units. Key innovations included a unified metadata tagging framework for analytics, a custom redirect engine for thousands of legacy URLs, and a component registry for future mobile/app integrations. Migrated sites now feature mobile-first responsive design, streamlined publishing workflows, and embedded analytics. With robust security and CDN optimisation, FEO’s digital presence is now scalable, consistent, and easier to govern.