NTUC First Campus (NFC), managing over 170 preschools including My First Skool (MFS) and Little Skool House, needed to transform its Martech ecosystem to improve lead management, parent engagement, and brand experience. With Vertis, NFC overhauled its middleware, integrated HubSpot CRM, and refreshed the MFS brand and website. The result was a modernised, scalable Martech ecosystem that streamlined enrolments, improved responsiveness, and elevated the digital experience for parents.